Project Report On Brand HP Commerce Essay

IT is hammering in front in the state and a moving ridge of optimism continues to rinse the industry current market scenarios present a perfect chance for IT industry.

The Indian IT industry has been viing till now on its ability to change by reversal engineer the merchandises, that are produced by international companies offer old ages of research to sale them at cheaper monetary values nevertheless the Indian IT companies have to develop their capacity in basic research to bring forth original molecules.

Compton established in 1993, is a strong teaming of 45 IT professionals and prosperity for its clients. To do lives smoother with latest discovery in engineering, enabling our clients to execute twenty-four hours to twenty-four hours occupations with velocity and disbursement clip saved on more of import facets of concern or life.

Compton is premium concern spouse for HP-Compaq and chief focal point as been to convey new engineerings to Homes and Offices. HP Premium Business Partner is a rare position in HP. We have successfully finished several turnkey undertakings embracing hardware, package and preparation on complete solutions

Our chief merchandise line is PC ‘s, Laptops, Palmtops, Projectors, Printers, Scanners, Laser Printer, Plotter, All in 1s, TFT screens, Digital Solutions, Personal computer Maintenance, Networking, Intranet Solutions.

Compton specializes in conveying complete IT solutions to our clients. Let our client be a mid-size corporate, or a SOHO user or a place user we try to travel beyond client ‘s outlooks. Our service backup installation and good trained squad is our chief strength.

Compton as a squad thrives to make out to our clients through our distribution channel. We wish to take our services globally with firm committedness to client satisfaction. We wish to travel frontward with strong base of values, values that keep involvement of our internal and external clients foremost without via media.

Content: –

Subjects Page no.

Introduction 6





2.3 FOCUS 7







“ MADE FOR INDIA ” Selling 13


Decision 15



The Hewlett-Packard Company ( NYSE: HPQ ) normally known as HP is an American transnational computing machine hardware, package house and is considered as one of the largest Information Technology corporation headquartered in Palo Alto, California, United States. It provides merchandises, engineerings, package, solutions and services to consumers, little and moderate-sized concerns ( SMBs ) and big endeavors, including clients in the authorities, wellness and instruction sectors.

HP is the universe ‘s prima Personal computer maker. It specializes in developing and fabricating computer science, informations storage, and networking hardware, planing package and delivering services. HP besides has strong services and confer withing concern around its merchandises and spouse merchandises.

History: –

HP was founded on January 1, 1939 as a maker of trial and measuring instruments by Bill Hewlett and Dave Packard who graduated with grades in electrical technology from Stanford University in 1935. The company originated in a garage in nearby Palo Alto during a family they had with a yesteryear professor, Frederick Terman at Stanford during the Great Depression. Terman was considered a wise man to them in organizing Hewlett-Packard. In 1939, Packard and Hewlett established Hewlett-Packard ( HP ) in Packard ‘s garage with an initial capital investing of US $ 538. Hewlett and Packard tossed a coin to make up one’s mind whether the company they founded would be called Hewlett-Packard or Packard-Hewlett, Packard won the coin flip but named their fabrication enterprise the “ Hewlett-Packard Company ” . HP incorporated on August 18, 1947, and went public on November 6, 1957.

Their first merchandise was a preciseness sound oscillator, the Model HP200A. Their invention was the usage of a little night-light bulb as a temperature dependent resistance in a critical part of the circuit. This allowed them to sell the Model 200A for $ 54.40 when rivals were selling less stable oscillators for over $ 200. The Model 200 series of generators continued until at least 1972 as the 200AB, still tube-based but improved in design through the old ages. At 33 old ages, it was possibly the longest-selling basic electronic design of all clip. One of the company ‘s earliest clients was Walt Disney Productions, which bought eight Model 200B oscillators ( at $ 71.50 each ) for usage in attesting the Fantasound environment sound systems installed in theatres for the film Fantasia.


Primary Aims: –

To happen out the properties that enhance the client value by supplying better service to them and cognize how to actuate the more people towards IT. The Undertaking required transporting out the comparative survey of monetary values across Trade names and Models besides to transport out another comparative survey of Margins of Dealers and Wholesalers. This would be done by happening out the Market Operating Price at which they are doing trades and the volume of price reductions offered by them.

Then apart from analyzing the traders a survey of consumer purchasing behaviours was besides required for the specific trade names. This was done by doing comparative survey of HP along with other trade names, in footings of consumer penchant. Besides trader ‘s positions about the trade name are besides to be considered along with this the consequence of monetary values on trade name penchant of the theoretical accounts.

In the research we besides tried to analyze consumer behaviour for all the trade names and besides the trader ‘s perceptual experience about the market of Home PCs, Laptops, Printers, PSC, Scanner, and TFT. For this Segmentation, Targeting and Positioning of assorted trade names on callback, credibility, association, concluding purchase.

Other Aims: –

aˆ? To cognize the trade name callback by clients.

aˆ? To cognize the ground why people prefer HP ( Hewlett-Packard ) trade name.

aˆ? To increase the gross revenues volume.

aˆ? To give the client satisfaction and besides acquire the mentions from them.

aˆ? To cognize which factor is of import for client before purchasing any IT merchandise.

aˆ? To illicit suggestion for better placement for HP merchandise.

Focus: –

The company was originally instead unfocussed, working on a broad scope of electronic merchandises for industry and even agribusiness. Finally they elected to concentrate on high-quality electronic trial and measuring equipment. Throughout the 1940s to good into the 1990s the company focused on doing signal generators, voltmeters, CROs, counters, and other trial equipment. Their distinguishing characteristic was forcing the bounds of measuring scope and truth. For case, about every HP voltmeter or signal generator has one or more excess chinks of its boss than its rivals. HP voltmeter or ammeters would mensurate down and up an excess 10 to 100 times the units of other metres. Although there were good grounds why viing metres stopped at 1 Vs full graduated table, HP applied scientists figured out ways of widening the scope of their equipment by a considerable sum. They besides focused on utmost truth and stableness, taking to a broad scope of really accurate, precise, and stable frequence counters, voltmeters, thermometers, and clip criterions.

During the 1960ss and 1970ss: –

HP is recognized as the symbolic laminitis of Silicon Valley, although it did non actively investigate semiconducting material devices until a few old ages after the “ Faithless Eight ” had abandoned William Shockley to make Fairchild Semiconductor in 1957. Hewlett-Packard ‘s HP Associates division, established around 1960, developed semiconducting material devices chiefly for internal usage. Instruments and reckoners were some of the merchandises utilizing these devices.

HP is acknowledged by wired magazine as the manufacturer of the universe ‘s first personal computing machine, in 1968, the Hewlett-Packard 9100A. HP called it a desktop reckoner because, as Bill Hewlett said, “ If we had called it a computing machine, it would hold been rejected by our clients ‘ computing machine gurus because it did n’t look like an IBM. We hence decided to name it a reckoner and all such bunk disappeared. ” An technology victory at the clip, the logic circuit was produced without any incorporate circuits ; the assembly of the CPU holding been wholly executed in distinct constituents. With CRT read-out, magnetic card storage, and printer the monetary value was around $ 5000.

The company earned planetary regard for a assortment of merchandises. They introduced the universe ‘s first handheld scientific electronic reckoner in 1972 ( the HP-35 ) , the first handheld programmable in 1974 ( the HP-65 ) , the first alphanumeric, programmable, expandible in 1979 ( the HP-41C ) , and the first symbolic and charting reckoner HP-28C. Like their scientific and concern reckoners, their CROs, logic analysers, and other measuring instruments have a repute for sturdiness and serviceability ( the latter merchandises are now portion of spin-off Agilent ‘s merchandise line ) . The company ‘s design doctrine in this period was summarized as “ design for the cat at the following bench ” .

In the 1880ss and beyond: –

In 1984, HP introduced both inkjet and optical maser pressmans for the desktop. Along with its scanner merchandise line, these have subsequently been developed into successful multifunction merchandises, the most important being single-unit printer/scanner/copier/fax machines. The print mechanisms in HP ‘s enormously popular LaserJet line of optical maser pressmans depend about wholly on Canon ‘s constituents ( print engines ) , which in bend usage engineering developed by Xerox. HP develops the hardware, microcode, and package that convert informations into points for the mechanism to publish.

In 1987, the Palo Alto garage where Hewlett and Packard started their concern was designated as a California State historical landmark. In the 1990s, HP expanded their computing machine merchandise line, which ab initio had been targeted at university, research, and concern clients, to make consumers. Subsequently in the decennary HP opened as an independent subordinate to sell online, direct to consumers ; the shop was rebranded “ HP Home & A ; Home Office Store ” in 2005. HP besides grew through acquisitions, purchasing Apollo Computer in 1989, Convex Computer in 1995, and Compaq in 2002. Compaq itself had bought Tandem Computers in 1997 ( which had been started by ex-HP employees ) , and Digital Equipment Corporation in 1998. Following this scheme HP became a major participant in desktops, laptops, and waiters for many different markets.

Culture followed: –

The laminitiss, known to friends and employees likewise as Bill and Dave, developed a alone direction manner that has come to be known as the HP Way. In Bill ‘s words, the HP Way is “ a nucleus political orientation. . . [ that ] includes a deep regard for the person, a dedication to low-cost quality and dependability, a committedness to community duty, and a position that the company exists to do proficient parts for the promotion and public assistance of humanity.

Diverseness: –

Hewlett-Packard received a 100 % evaluation on the Corporate Equality Index released by the Human Rights Campaign get downing in 2003, the 2nd twelvemonth of the study. In add-on, the company was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine. Hewlett-Packard is besides involved in the NEPAD e-school plan to supply all schools in Africa with computing machines and internet entree.

Ad runs: –

Hewlett-Packard has used a figure of advanced commercials to sell its merchandises. Like “ You + HP: digital picture taking ” . A telecasting ad run for Hewlett-Packard ‘s digital picture taking ( titled “ You + HP: digital picture taking ” ) has been noted for its simple particular effects and pick of music. It won “ Campaign of the Year ” from Adweek magazine in 2004.

Songs used in “ You + HP ” Political campaign:

aˆ? ” Picture Book ” by The Cricks

aˆ? ” Out of the Picture ” by The Robins

aˆ? ” Pictures of You ” by The Remedy

aˆ? ” The Rainbow ” by The Apples in Stereo

aˆ? ” Across the Universe ” by The Beatles

Acquisitions: –

Data Systems, Inc.

A little 5-person company called Data Systems, Inc. Owned by a chemical maker, Union Carbide, who failed in their variegation attempts, HP bought the group and this helped to establish the HP 2116A in 1966. A computing machine designed to automatize the aggregation and processing of informations from the company ‘s trial and measuring devices, it marked HPs entry into the turning computing machine industry.


In 1989, HP Acquired Apollo computing machine for $ 476 million. HP was able to accomplish a growing in market portion after the amalgamation ; with the market at the clip valued at $ 4.1 billion and the fastest-growing country of the market.


On April 23, 1997, HP announced programs to get VeriFone, the taking supplier of card-swipe terminuss on retail countertops to O.K. purchases, in a $ 1.18 billion stock barter. On May 10, 2001, Gores Technology Group acquired VeriFone from HP.


On January 18, 2001, HP acquired Bluestone Software, Inc. , a taking supplier of B2B, B2C, and radio unfastened platform solutions.


On March 22, 2002, HP acquired Indigo N.V. , a leader in digital beginning colour publishing systems.


On May 3, 2002, Hewlett-Packard merged with Compaq Computer Corporation, a controversial move intended to do the company the personal computer science leader. The amalgamation resistance was led by Walter Hewlett, boy of HP laminitis William Hewlett.


On April 15, 2005, HP acquired Snapfish, a taking on-line exposure service based in San Francisco, California, USA.


In October of 2005, Hewlett-Packard acquired the private company AppIQ ( short for “ Application IQ ” ) . The company was founded in 2001 by Ash Ashutosh and David Chang, and offered several digital storage solutions. The company had employed up to 235 people by June 2005.


On February 7, 2006, HP agreed to get OuterBay, a taking supplier of file awaying package for endeavor applications and databases. OuterBay is headquartered in Cupertino, California, USA, with offices in the US, UK, and India.


On June 6, 2006, HP announced it was geting Silverwire Holding AG, a commercial digital picture taking solutions and package supplier with a strong presence in the retail exposure market. Silverwire is headquartered in Zug, Switzerland.

Mercury Interactive

On July 25, 2006, HP announced programs to get Mercury Interactive ( MERQ.PK ) , a company that provides Business Technology Optimization package ( i.e. package that helps a company govern, develop and keep its engineering stack ) . This acquisition is expected to happen in Q4 2006 and will ensue in an HP package concern of around $ 2 billion.


On September 28, 2006, HP announced it will spread out its presence in the gambling market by geting VoodooPC, a shaper of high-performance gambling, luxury, and amusement Personal computers based in Calgary, Alberta, Canada. This acquisition is expected to shut by November 2006.

Rivals: –

Major rivals of HP in the computing machine concern include Apple Computer, Dell, Gateway, Lenovo ( Purchased IBM ‘s Non-server Personal Computer Business ) , Sony and Toshiba. Major rivals of HP in the waiter concern include Sun Microsystems, IBM and Dell. Major rivals of HP in the pressman concern include Brother, Canon, Epson, Lexmark and Dell ( who rebrands and repackages Lexmark merchandises )

Outsourcing: –

In 1994, HP decided to outsource its fabrication to third-party sellers and oversea states to take down costs and raise net incomes. Today, desktop computing machines are assembled in Guadalajara, Mexico where HP employs about 1,500 workers. Notebook computing machines are assembled in China from third-party sellers. Waiters and workstations are still assembled in the United States. In 2003, HP had 140,000 employees worldwide. Under HP ‘s current restructuring plan, HP began cut downing its work force to take down its costs. By 2006, HP experienced a record net income of $ 1.5 billion in merely one one-fourth.


Selling Scheme

HP Corporate Selling: –

HP is a company unlike any other. They serve everyone from consumers to little and mid-sized concerns to endeavors to public sector clients with an extended portfolio of market taking solutions specifically designed to run into the demands of each client section. They focus on assisting people apply engineering in meaningful ways to their concerns, personal lives and communities. Their one-year R & A ; D investing of about $ 4 billion fuels the innovation of merchandises, solutions and new engineerings, to function clients better and enter new markets. They produce an norm of 11 patents a twenty-four hours worldwide. In add-on to the R & A ; D and invention in their merchandise and services groups, HP labs provides a cardinal research map for the company focused on contriving new engineerings to better the client ‘s lives, alteration markets and create concern chances.

Beginning: Technology Business Research, Inc. , Oct. 26, 2004 Millions of people around the universe usage HP engineering every twenty-four hours. They are largest consumer IT company, the universe ‘s largest SMB IT company and taking endeavor IT company. For more than 100 million cell phone endorsers, it is HP package that identifies them when they turn on their ain phones and allows them to put calls. HP powers 100 of the universe ‘s stock and trade good exchanges, including the NEW YORK STOCK EXCHANGE and 14 of the universe ‘s largest trading markets. In response to client demands and the altering market conditions, they have built a portfolio unequaled in the industry. HP engineering now ranges from consumer handled devices all the manner to some of the universe ‘s largest and most powerful supercomputer installings. Their scheme is to offer merchandises, services and solutions that are high tech, low cost and present the best client experience. They have dynamic, powerful squad of 150,000 employees for the financial twelvemonth that ended Oct 31, 2005 HP has corporate central offices in Palo Alto, California.

HP has a important in all market they serve: –

Consumer – “ Our consumer concern has leading in handhelds, notebooks, pressmans and cameras – focused on presenting simple, honoring experience to 1000000s of clients ” .

Small and Medium Business – Working with local reseller spouses, HP serves concern clients worldwide to supply specialised expertness, a complete portfolio of merchandises, solutions and services. They have market- prima places in datacenter and office computer science, and the imagination and printing market.

Enterprise – The endeavor section draws from Hip ‘s full portfolio of merchandises, services and solutions. We collaborate with big clients to construct an Adaptive Enterprise assisting them achieve more simpleness, legerity and value across their organisation. We are No. 1 or No. 2 in all three waiters based runing environments, and we hold top places in endeavor storage and IT services direction.

Public sector, wellness & A ; education – With more than 60 old ages of experience functioning the engineering demands of the populace sector, HP brings the full comprehensiveness of its portfolio and confederations to assist authoritiess, pedagogues, health care suppliers and others working in the public involvement to take down their costs, increase efficiencies and serve their citizens, concerns and authorities bureaus better.

Their Key Words “ Doing good by making good ”

Equally proud as they are of their capablenesss, they are every bit proud of their people, criterions and values, and deep committedness to planetary citizenship. Since our first twelvemonth in concern in 1939, HP has given back to communities through beneficent contributions of money, equipment and clip. While the graduated table and range of concern have changed in 66 old ages. The challenge is to go on to determine the impact of corporations as a constructive force, utilizing our heritage and our actions as tool for making so.

“ Made for India ” Selling: –

Trade names and Selling were traditionally dominated by the US, Germany and Japan. In Interbrand ‘s planetary trade name scorecard, 14 of the top 20 planetary trade names are US trade names ( HP is 12 by the manner ) . Consulting houses, advertisement bureaus and market intelligence companies were chiefly based in these states. Merchandise sellers worked in those three states ; they catered to the local client demands and created merchandises for those markets that would be so exported with small distinction to the remainder of the universe.

I was in Bangalore, India late and I was struck by how much this could go the theoretical account of the past. I recommend reading Goldman Sachs ‘ first-class economic paper -Dreaming with BRICs: The Path to 2050. The study predicted in 2003 that “ in less than 40 old ages, the BRICs economic systems ( Brazil, India, China, Russia ) together could be larger than the G6 ( top 6 economic systems in the universe ) in US dollar footings. By 2025, they could account for over half the size of the G6. Of the current G6, merely the US and Japan may be among the six largest economic systems in US dollar footings in 2050 ” . The recent tendencies and stats from the BRIC states indicate that this anticipation is speed uping and things may go on Oklahoman. Merchandises will necessitate to be developed specifically for the client demands in those states, runs will be tailored to local gustatory sensations and Marketing will go on progressively first in those markets and so acquire exported to the remainder of the universe, even for US trade names.

Nokia, which is the lone company in the top 20 trade names that is non based in any of the three states, is a great illustration of this tendency ( Nokia is based in Finland ) . Nokia started operations in India in 1995. In 2005, India is among the top 5 markets for Nokia worldwide.

Nokia has developed major attempts in accommodating its merchandises and advertisement to the specificities and gustatory sensations of the Indian market:

– 1998- Indian ringtone

– 2000- First Hindi User Interface

– 2002 -First Hindi text input

-2003- First Made for India phone ( Nokia 1100 )

– 2004 -Hindi SMS run

– 2005 -Local User interface in extra local linguistic communications

If you consider the prognosiss of the Goldman Sachs study, India and China will stand for shortly 2 of the top 3 markets for most engineering merchandises. This will hold important effects on marketing resource schemes as these markets evolve from low cost offshoring tactics to local strategic selling endowment hiring. This clearly highlights the imperative to re-think the nucleus competences of US-based Marketing and germinate sellers ‘ accomplishments consequently.

Product line of HP: –

HP has ventured into assorted merchandises in different classs. Some of them are as follows

1 Printer: – 5 Desktop computing machines: –

1.1 LaserJet pressmans ( colour and monochrome ) 5.1 Compaq Presario Desktop

1.2 ColorJet pressmans 5.2 HP Pavilion

1.3 Officejet All-in-one pressmans

1.8 Designjet Printers 6 Schemers

1.9 Deskjet pressmans

7 Pocket reckoners

2 Digital Cameras: –

2.1 Original line 8 Blade Systems

2.2 HP E-series

2.3 HP M-series 9 Personal notebooks

2.4 HP R-series 9.1 Pavilion notebooks

9.2 Compaq Presario

3 Scanners: – 9.3 HP Mini

3.1 Scanjet series

3.2 Film scanners 10 Workstations

4 Mobile phones 11 Waiters


The Indian I.T. market presently appears to be at a hamlets, where I.T.marketers are trying to alter the client perceptual experiences of their trade names in the specific purchasing motives appear to be replacing generalizations. This interim is rather unlike the West where purchasers consider, aesthetics, comfort and safety, non needfully in that order. Before finalising a purchase. ” It ‘s smarter to believe about emotions and attitudes if sellers are to make a better occupation of get marrieding what are HP offers to the consumers image of the offerings.

The mentality of the Indian Consumer is such that he is delighted if he buys the pen, a small cheaper than his neighbor. Thingss are, nevertheless, a easy changing and clients at the upper terminal of market are now ready wage more for more. I hope that this attack will shortly come in the new epoch, may be non with the same strength.

“ Success will mostly find to the extent a company can distinguish itself in footings of intangibles that grow with the merchandise ” . In 1973 HP becomes the first US company to establish the flexible working hours or flex clip. Under the plan, HP employees can get down work at any clip during a two hr period and leave after finishing an 8 hour. working day. The intent, as explained by Bill, is “ to derive more clip for household leisure, conduct personal concern, and avoid traffic jams or to fulfill other single demands. ” HP introduces the first electronic reckoner to publish Nipponese characters. The theoretical account 9810 desktop reckoners are marketed in Japan by Yokogawa – Hewlett-Packard.